As AI becomes omnipresent, how do we preserve what makes each of us unique?
The Homogenization Problem
AI recommends the same content to millions. Algorithms optimize for the average. Your unique preferences get smoothed into demographic buckets.
Proprius: One's Own
Our name comes from Latin proprius—meaning "one's own," "individual," "special."
Just as proprioception gives you awareness of your physical self, Proprius Labs gives you awareness and ownership of your digital self.
The Technical Path
Your Data, Your Identity, Proven
We're building toward a future where:
This is the future we're building. One individual at a time.